https://www.marketingweek.co.uk/news/fig...69.article Wow it took marketers a long time to figure this out. I'm sure there are many companies already doing this.

Makes me wonder if those pheromone 'spills' in my shipments from AD were really on accident. I sometimes think that they purposefully spray pheromones onto the shipments to mentally link the 'good' vibes with packages from AD.

(11-05-2009 4:44 PM)Phya Wrote:  Makes me wonder if those pheromone 'spills' in my shipments from AD were really on accident. I sometimes think that they purposefully spray pheromones onto the shipments to mentally link the 'good' vibes with packages from AD.

Bingo!

I also believe there are a number of stores, including Abercrombie & Finch and Harrods of London, that use their air-conditioning/heating systems to pump molecules into the air to help you more throughly enjoy your shopping experience. That and dispersing subliminal suggestion/messages, through music, have you standing in line buying socks you don't really need...lol!


Bella

(11-05-2009 5:13 PM)Bella Wrote:  That and dispersing subliminal suggestion/messages, through music, have you standing in line buying socks you don't really need...lol!

Hmmm, do they do that in supermarkets too? Like when you're really hungry and go shopping, cause I always end up buying a bunch of stuff that I never eat!

I've used cinnamon/apple Glade in my store for years. I think it really does make a difference in impulse sales. I remember reading about it in an industry publication and thinking "Hmmm, that's a weird thing for a primarily guys store to smell like." But I tried it and sure enough it made a noticable difference. The article mentioned Christmas and it has to do with that. Apple pie is a holiday association.