From the World Science Festival
The Great Pheromone Debate

I commented at the site:
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Like food odors, social odors called pheromones occur in mixtures. Avery Gilbert's concept that a single chemical would elicit a stereotypical effect on human behavior is a ridiculous misrepresentation -- as politely indicated by Leslie Vosshall (whose credibility should not be questioned by any sensory psychologist who knows nothing about molecular biology). The concept that is extended to humans is the epigenetic tweaking of immense gene networks in “superorganisms” like the honeybee that “solve problems through the exchange and the selective cancellation and modification of signals. It's not about lap dancers; it's about the basic principles of biology and levels of biological organization that extend across all species. Avery should be ashamed of himself.
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The problem here involves a neuroscientist: Leslie, trying to communicate with a social scientist: Avery. Social scientists/sensory psychologists simply cannot grasp the complexity of the concept. They are marginally capable of discussing strippers and lap dancing, nonetheless -- as you can see.