Your points are valid. We are going to be running multiple campaigns with Adrianne...some with her spraying herself and some where she helps out a loveless dude. It is very difficult to use one person to market to both sexes, but we are trying to do what we can with our limited budget

Here is an example of something that we are distributing purely via social media http://www.erox.com/comics In this campaign we show that Erox promotes social interaction for all. Again, we have lofty goals and we will try to do the best we can. We are happy if women buy Erox from this first push because we know that it will work for them too!