http://www.thestreet.com/story/11121541/...rance.html

Supposedly, their new "pheromone" product will be called "Erox." I bet they would have liked to call it "Scent of Eros" or "Scent of Erox" since we actually have results that show the mixture of androstenol and androsterone influence women's flirtatious behavior and self-reported level of attraction to the man wearing the mixture.

I find it unfortunate that consumers appear to be in for another blast of product marketing geared to those who are desperate to believe in a magical aphrodisiacal effect of sea coral. At least, so far, there's no claim that the new chemical acts via a non-functional organ or "sixth sense." But that simply makes me wonder what their new approach will be. A social media approach? Perhaps we'll see them here, and if not -- why not?

James V. Kohl
http://www.pheromones.com